10 Strategies to Drive Growth with
Brand Experience Management (BX)
This checklist will help you:
√ Make sure new customers come back.
√ Keep valued customers loyal.
√ Reverse declining customer lifetime value.
√ Deliver consistent brand experiences.
√ Attract and keep good people.
√ Serve more customers with less staff.
√ Spend less time analyzing reports.
√ Take more data-driven actions.
10 Strategies to Drive Growth with Brand Experience Management
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Implement real-time customer feedback.
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Automatically send marketing offers after customer feedback..
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Live stream good reviews on web and social sites.
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Streamline customer loyalty onboarding.
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Optimize customer service with digital engagement.
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Alert store managers to immediately resolve issues.
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Build a customer centric-culture with agile operations.
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Minimize employee turnover with engagement.
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Personalize targeted marketing campaigns.
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Use AI to improve products, people and processes.
If you are a C-Suite level executive of a retail, hospitality or service chain, and would like to receive the E-book with more detailed information, click on the link below.
Relationship Economics
In the book, The Customer Service Revolution", John DiJulius refers to the Relationship Economy as an essential management tool in the age of the relationship economy.
". . . numerous companies have made Customer service their biggest competitive advantage, and are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities...."
Here's the bad relationship economy news . . .
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58% of American consumers will switch companies because of poor customer service. (Microsoft)
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53% of shoppers believe their feedback doesn’t go to anyone who can act on it. (Microsoft)
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Only 1 in 26 customers will tell a business about their negative experience; the rest simply leave. (Esteban Kolsky)
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13% of customers tell 15 or more people if they have a negative experience. (Esteban Kolsky)
Here's the good relationship economy news . . .
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68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. (HubSpot)
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Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. (Bain & Company)
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Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. (Bain and Co)
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Happy, engaged employees are 23% more productive. (Gallup)
Need Help Driving Business Growth?
Hi, I'm Dale. I help marketing, operations, and HR managers of retail and hospitality chains, realize financial returns on braand experience and relationship management.
Book a complimentary 30 minute call to uncover opportunities to increase customer value, reduce employee turnover, and optimize operations with TXM.