Northern Lights

The Power
of Connection

At Drive CX , we see a more connected, sustainable, compassionate world largely driven by fundamental shifts in corporate culture.  

The cultural shift we need to make globally to resolve problems like climate change, is the same cultural shift that companies need to make to grow and prosper in the face of intense competition and changing consumer and workforce trends.  


Drive CX is a Total Experience and Relationship Management software company that combines the power of an XM platform with digital engagement apps to harness the creative, collaborative power of customers and frontline teams.


Together, we can create a better world – one company at a time.  

Communicate, Collaborate and Innovate. 


Our Vision

2% of revenues go to fund impact organization that manage climate change, clean up the oceans and create a healthy sustainable planet.

Our Mission

To help companies realize their Return on Relationships™ (ROR) by connecting managers with their customers and teams in realtime on the frontlines.


Enabling  communication, collaboration and innovation to create agile operations that adapt easily to change.

Our Values

Communication - We believe in the power of open, honest, compassionate communication. We are willing to have” tough” conversations with the intention of a positive outcome for all.


Collaboration - We accomplish amazing results leveraging the diverse talent of the team. We welcome conflicting points of view as fuel for exceptional outcomes. 


Innovation - We embrace obstacles as opportunities to bring creative solutions to the table.


Caring - We define success by how well we support our customers and colleagues, and how our actions contribute to creating a better world.


Hi I'm Dale.  Growing up in retail and as a founder of a restaurant/retail chain, I understand how challenging it can be to retain customers and employees in the face of escalating competition and shrinking operating margins.   Your customers and frontline teams can help you stay one step ahead of changing consumer and workplace trends.  

In my own businesses I was able to sustain 20% growth with 2 x industry average profits over multiple locations. We were voted best Thai and best takeout for over 5 years running, ahead of some very high end and well-known fast casual restaurants. 

How?  By continually communicating with customers and employees and engaging them in understanding how to give them more of what they want. 

Today, I help marketing, operations and HR managers of retail and hospitality do the same with a  step by step approach to realizing their "Return on Relationships".  

On the customer side, you'll see increases in customer satisfaction, visit frequency and spend.  On the employee side, less stressed, more productive frontline managers with high performing staff that stay longer. 


We start by assessing  8 key components of  customer and team experience and relationship management. It includes your stakeholders satisfaction and engagement, as well as your operational agility.  Your ROR report highlights what you are doing well and what opportunities you may be missing to fully realize your Return on Relationships™ (ROR) .  


I'd like to personally invite you to a 30 minute complimentary experience and relationship management audit.  Our mission is to create fanatical brand loyalty that drives sales and profits in your company! 

Get in touch with us

Interested in joining our team?
Want to partner with us?
Or just a have a question?
We would love to hear from you!