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Northern Lights

The Power
of Connection

At Drive CX , we see a more connected, sustainable, compassionate world largely driven by fundamental shifts in corporate culture.  

Drive CX is an Brand Experience Management solution for companies to get a deep understanding of their customers and frontline teams.  Executives get the insights they need to feel 100% confident they are making the right strategic decisions to drive sustainable growth. 


Our digital engagement applications provide real-time operational feedback.  Our total experience management platform gets your data in one place to leverage AI generated recommendations and actions to drive sales. 

Communicate, Collaborate and Innovate. 


The cultural shift organizations need to make to grow and prosper in the face of changing times, is the same shift needed to resolve our most pressing world problems. 


Together, we can create a more collaborative, caring world – one company at a time.  

Our Vision

A steady flow of revenue going to fund impact organization that manage climate change, clean up the oceans and create a healthy sustainable planet.

Our Mission

To help companies drive sustainable growth by making deep emotional connections with their customers and frontline teams.


To keep pace with changing consumer and workplace trends by enabling the operational agility organizations need to sustain growth well into the future.


We call that realizing Return on Relationships™ (ROR) and it is the growth engine of every company. 

Our Values

Communication - We believe in the power of open, honest, compassionate communication. We are willing to have” tough” conversations with the intention of a positive outcome for all.


Collaboration - We accomplish amazing results leveraging the diverse talent of the team. We welcome conflicting points of view as fuel for exceptional outcomes. 


Innovation - We embrace obstacles as opportunities to bring creative solutions to the table.


Caring - We define success by how well we support our customers and colleagues, and how our actions contribute to creating a better world.

Get in touch with us

Interested in working with us?
Want to explore a partnership?
Or just a have a question?
We would love to hear from you!
Dale's Headshot Drive CX | TXM CEO and founder

Hi I'm Dale.  Growing up in retail and as a founder of restaurant, retail and manufacturing companies, I understand how challenging it can be to keep sales and profits going up.   

As my companies grew, I couldn't be there to keep my finger on the "operational pulse".  I needed to know if my customers and team members were happy.  I wanted to immediately solve problems, before they impacted the bottom line.  I didn’t know if the money I was spending on marketing was actually bringing people in the door.  I needed to find new ways to continually drive growth.


So, I designed a system to communicate with customers, collaborate with my teams, track marketing returns, and receive immediate alerts when problems occured.  As a result, we were able to achieve 2x industry average profits and a 20% growth year over year. 


Drive CX is an experience and relationship management platform that connects restaurant, retail and service managers to their customers and frontline teams in real-time.  Keep valuable customers coming back.  Attract and retain great people.  Deliver exceptional experiences that drive sales and profits. 

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