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DATE: Wednesday November 6, 2024
DURATION: 3 Hours
COST: $997
TIME: 
           11:00AM - 2PM (PST)
           12:00PM - 3 PM (CDT)
           2:00PM- 5:00PM (EST)


Participation limited to 12  non-competing companies
Part 1 of 6 - Radical Retail Growth Mastery Roundtable Series
Create Your Winning Brand Strategy for Exponential Growth

How to stand out from your competitors and drive growth like Jeff Bezos.

An exclusive 3-hour intensive roundtable for growth-focused executives of retail companies who want to achieve above-industry average growth.  And, know that brand differentiation, frontline team engagement and innovation and will get them on the path to market dominance.  ​

At the end of this interactive, "hands on" roundtable, you'll walk away with . . . 

  • Clarity: Clearly articulate what your retail company does better than anyone else.

  • Strategy: A powerful brand strategy to create an "unfair competitive advantage". 

  • Confidence: Know how to predictably meet or exceed growth targets with ease.

  • Actionable Plan: A list of actions to deliver "breakthrough" customer experiences.

  • Ongoing Support: Access to a private LinkedIn coaching group for collaboration and resource sharing.

Your "winning brand strategy" is the foundation for success in all sales, marketing and operations strategic initiatives.  It aligns your entire company arounds a common vision and creates brand personality. 

In Part 1 of this 6 part Radical Retail Growth Mastery series we’ll walk you through how to create that with highly interactive exercises for differentiating your retail company.  When you execute on your brand growth strategy you will see higher customer lifetime value, lower store turnover, higher returns on your marketing spend and greater operational efficiencies.

Topics we will cover in this roundtable are: 

  • Why retail growth strategies of once very successful brands fail.

  • Proven growth frameworks retail leaders use to create unstoppable growth.

  • Hands on exercises to differentiate your brand and take growth to the next level!

  • Ways to leverage AI to create operational efficiencies and remove growth barriers.

  • How to measure the ROI of your brand strategy and see immediate results. 

  • Strategies to avoid "analysis paralysis" and create more accountability for success.

Change can be uncomfortable and resistance to growth initiatives is common.  We'll introduce transformational relationship management principles that will help you turn resistance into excitement so you can be 100% confident your growth strategies will succeed.

 

This roundtable is by invitation only - limited to 12 growth executives from non-competing retail brands.

WHO SHOULD ATTEND? 

CEOs, COOs, CXOs, CROs  who want an impenetrable brand strategy that leaves competitors scrambling to keep up and learn how to   .  .  . 

  • Increase C-NPS and E-NPS scores by 150%

  • Get 1 in 4 customers telling you what they love and what to fix!

  • Deliver exceptional customer service at a fraction of the cost 

  • Stop losing sales to hidden operational issues with realtime experience management

  • Increase customer visits and spend by up to 25% with personalized promotions

  • Reduce employee turnover by up to 59% with a culture of engagement

  • Optimize operating margins and help managers reach peak performance with AI

 

Ready to Take a page out of Amazon's Growth Playbook?

​​Be willing to challenge traditional thinking and take bold actions.  As Jeff Bezos, famously said, 'What's dangerous is not to evolve.'"  

 

Thriving businesses recognize the agility imperative and continuously adapt and respond to changing market circumstances and customer needs. 

 

But, how do you know you are making the right decisions? What makes this roundtable different is by the time you leave, you will have 100% confidence that you are on a growth track. 

Why You Shouldn't Miss This: 

This is an opportunity to future-proof your brand and get ahead of today’s fast-evolving retail trends, shrinking margins and volatile market conditions. The strategies and frameworks you will learn in this session have been used by companies like Amazon, Apple, Nike, Best Buy, and Home Depot to dominate in their markets. 

Be recognized as a “forward thinking” retail leader that meets retail challenges “head on” with effective solutions that deliver consistent growth.

ROUNDTABLE HIGHLIGHTS:

 Amazon’s Growth Playbook: Dive into the heart of Amazon’s powerful growth principles and management framework that made them a global leader and create your own unfair advantage.

✅  Lessons from Other Brands’ Failures: Learn how to avoid common pitfalls that have derailed growth initiatives at even the most iconic brands.

✅  Blueprint for Growth: Access a step-by-step easy to implement system for growing customer loyalty, frontline team engagement, sales and margins.

Transformational Relationship Management Strategies: Align your head office strategy with frontline execution driving engagement and unshakeable customer loyalty.

Hands On Exercises: Participate in highly interactive exercises and peer discussions that will help inspire you to innovate and use technology for “breakthrough” customer experiences. 

Innovation Labs: See real life examples of how those exercises can transform your brand strategy into a competitive edge with cutting edge digital engagement and AI driven applications.

Opportunities for Ongoing Support: Walk away with a clear, actionable growth strategy and ongoing access to execution support, so you can feel 100% confident in your success.

A Message from the Facilitator: Dale Dubberley

 

Hi I’m Dale.  Unfortunately, if you are thinking that it's become more challenging  out there, you are right!  Competition is intense, costs are rising, technology is moving way to fast for most companies to keep pace. 

 

I help executives who are responsible for growth in mid-sized retail and service companies face those challenges and compete effectively with industry giants to predictably meet or exceed their growth targets with less stress.

​​

How I help my clients:

If you are like most growth executives, you think you should be meeting your growth targets every month, your customers' experience should always be flawless, and you should be constantly finding new ways to stand out from your competitors.  

 

Those expectations can sometimes can sometimes make work feel like an uphill battle that can become overwhelming.  Poor reviews on social sites despite your best efforts can be discouraging. The pressure to meet growth targets is a constant source of stress that can start to affect your personal life.

 

And, the rules of the game keep changing. Technology is moving at warp speed!  Big brands seem to have massive tech budgets to build and support what they need to get ahead.  They are constantly eroding your market share with innovation that gives them an impossible "unfair competitive advantage".

​​

Imagine being able to level the playing field with access to the same tools and strategies that he "big guys" used to dominate their markets.  And, use them to lead in your market niche with above-industry growth.  If there is a poor experience, your team fixes the problem, before you lose sales.  You are meeting growth targets with predictability and less effort.  Your NPS score is up 150%.  Customer lifetime value is up 25%. Frontline team productivity is up 59%.  These are the kinds of outcomes I help retailers achieve. 

 

How do we do that?  First step, create an unbeatable brand strategy so you rise above your competitors.  Then leverage the power of digital engagement and AI technology to create deeper, supportive relationships with your customers and frontline teams 

 

You don't need a team of programmers and AI scientists for a customized, cutting edge solution tailored to your needs.  And, when your technology investments is perfectly aligned with your brand strategy you will see results within the first 3 months. In fact, we guarantee you will see an increase in your growth metrics, or you don't pay.  

​​​​

A Unique Approach to Radical Retail Growth:  

A key element of my approach is what I call the Relationship Management Growth Flywheel.  It is the unique methodology to create an unstoppable growth momentum. 

 

Team "buy in" is one of the 3 primary reasons growth initiatives either succeed or fail.  That's why we apply transformational relationship management principles using digital engagement apps that get your entire company excited about being part of your company's success. 

This six-part “Radical Retail Growth Mastery roundtable series offers a practical, step by step guide to achieving growth sustainable growth and market dominance.  Here what you will learn in each session: 

  • Part 1  - Craft a winning brand strategy that gives you an unfair competitive edge.

  • Part 2 - Transform customer feedback into more sales

  • Part 3 - Boost frontline team engagement and productivity.

  • Part 4 - Turbo Charge Your Marketing ROI with Personalization 

  • Part 5 - Optimize margins with operational efficiencies using AI.

  • Part 6 - Create fanatical brand loyalty for "recession-proof" growth.

 

The growth management frameworks we teach can be used with any software tools.  However, I can often help retailers get more "bang from their technology buck" with a plug-and-play growth management platform that gives them access to cutting edge digital engagement apps and AI at a fraction of the cost of in-house development,  You get immediate access to AI algorithms that power growth so you can avoid the risk of falling too far behind.  We'll customize your solutions for your unique requirements so you and your team reach peak performance!

Proof That This Works! 

I’ve personally used this system in my own retail and food service business to win consumer choice awards, drive 20% year-over-year growth, and achieve double the industry average profits across multiple locations for years.

 

These are some of the same management frameworks and principles used by Amazon, Best Buy, Nike and many more to achieve market dominance.  I’ve bundled them into a cost-effective, step-by-step growth management system that makes powerful technology accessible and affordable to mid-sized retailers.

 

With these systems are in place, our clients see immediate gains in customer satisfaction and customer lifetime value.  

One of my clients, a regional pharmacy chain, saw a 150% increase in their NPS score in just 3 months with real-time customer experience management using POS data.  Not only did their NPS improve, their COO was significantly less stressed knowing there were no hidden operational issues costing him customers.

 

 

But don’t just take my word for it—here’s what some of my clients have to say:

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What our clients say

Drive CX | TXM Customer Quote -  Kelly Gordon, CEO - Romers Burger Bar
Drive CX | TXM Customer Quote -  Derek Tweel, VP Operations - Murphy Healthcare
Drive CX | TXM Customer Quote -  Jeff Murphy, VP Marketing - Murphy Healthcare

Got Questions?

What if I don't get the value promised?

We have a "Risk-Free Guarantee". Participate fully in the session, complete the exercises, and if you don’t get value we’ll give you a full refund. We’re confident in the transformative power of this roundtable and want you to feel secure in your investment.

Is there any support for applying the growth principles and frameworks?

Absolutely! We want to see you succeed. The following ongoing support is available to you after the roundtable: Follow-up Growth Kit: Practical exercises, templates, and an e-book designed to help you apply course lessons and develop growth action plans. 1-on-1 Growth Consultation: A personalized session with the instructor to discuss your unique growth challenges and review your growth action plan. Complimentary Growth Audit: An in-depth growth technology audit, identifying opportunities for gaining a competitive edge with digital engagement and AI. Exclusive LinkedIn Group: Join a private LinkedIn group for networking, continued support, and resource sharing with fellow participants. In-House Executive Growth Roundtable: A private, facilitated 4-hour brand growth management session tailored for your executive team, limited to 5 non-competing companies.

Will you offer this roundtable again?

This is Part 1 of a 6 of "Radical Growth Mastery series". We may not offer it again until the growth series is completed. This first session is foundational to the others, so you miss it you can email to request a notification for the next time we schedule one.

Will there be access to a recording

No, due to the exclusive and interactive nature of this roundtable "what happens in the group stays in the group". It requires full participation in the moment to get the transformational results we promise.

Do you struggle with these retail challenges?  

  • Falling Behind Big Retailers: Do competitors with massive technology budgets seem to have an unfair advantage, making it difficult for you to compete?

  • Customer Loyalty Uncertainty: Are you unsure why customers choose you over others, or what it would take to turn them into brand evangelists?

  • Lack of Frontline Engagement: Is it a challenge to get your frontline teams to deliver your vision for customer service excellence, causing lost customers and missed sales opportunities?

How This Roundtable Will Transform Your Business:

  • Amplify Your Brand Power: Develop a unique brand differentiation strategy so you can effectively compete with e-commerce giants and increase customer loyalty, retention, and lifetime value.

  • Achieve Consistent Growth: With a step-by-step growth system modelled after techniques that top retailers use to expand their customer base and confidently meet growth targets every quarter.

  • Deliver Breakthrough Customer Experiences: Create a brand personality and workplace culture that motivates your frontline teams to deliver the kind of exceptional customer experiences that drive loyalty.

Meet your moderator

Dale Dubberley 

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I help CEOs, CROs, COOs, and growth managers of mid-sized retail chains compete effectively with industry giants, so they can predictably meet their growth targets with less stress. I do this through proven, high-impact growth principles and step-by-step management frameworks that consistently deliver above-industry-standard growth in sales and profits.

With over four decades of experience as a growth-focused executive, I understand the pressures retail leaders face in today’s highly competitive market. I’ve applied the strategies I teach in this roundtable to transform my own businesses, achieving 20% year-over-year growth, doubling industry average profits, and earning multiple consumer choice awards.

 

My passion now lies in helping retail leaders like you navigate market volatility, rapidly changing consumer trends, and shrinking profit margins. Together, we’ll craft actionable brand growth strategies that give you an unfair competitive advantage and position you for market leadership.

I’m excited to share these proven management principles and methods, which have delivered outstanding results for many top retail minds. I’m confident they will help you take your brand to new heights.

"What I have seen over the years is that companies that make customer and team relationships their primary focus, typically lead their industry.  They are continuously communicating, collaborating and innovating to deliver amazing customer experiences.  Apple, Disney, LuluLemon, Target and Starbucks are just to name a few. "

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