Brand Experience
Management Services
Loyal customers – they don’t just come back. They don’t simply recommend you. They insist that their friends do business with you. Chip Bell
Brand Strategy Executive Workshop
How to Create An Unbeatable Brand:
With an Unfair Competitive Advantage
Brand experience is your brand personality. It creates an emotional connection with your customer. When you get this right, there is magic. Your brand strategy is your path to market domination and exponential growth
This workshop is for C-Suite executive teams who want to take their “brand power” to the next level. It is a guided executive brainstorm session on how to create an unbeatable brand strategy and get alignment across the organization.
Relationship Management Audit
Defining your optimal brand experience that drives strategic decisions and product vision, can't happen in a head office vacuum. You need insights from your customers and frontline teams to get a deep understanding of what they love about your brand, what they want you to fix and how to build fanatical brand loyalty.
Start by interviewing your C-Suite executives to understand their vision for the brand. Ask them what they think is needed for consumer and workplace experience excellence.
Compare C-Suite your "brand power" vision and assumptions with your customers and team member to ensure alignment. Prioritize brand building initiatives using a cost/benefit matrix. Lowing hanging fruit + biggest impact. Now you are ready to create an execution plan.
Brand Experience Management Plan
Now that you have a deep understanding of your customers, it's time to plan HOW to put the WOW in your brand experience! Map and assess your customer journeys. Identify your "sticky spots" and how to fix them.
Conduct a brand experience technology audit to identify redundancies and cost saving opportunities. Identify what technology is needed to strengthen your competitive brand advantage.
Share the vision, data and insights with your teams at all levels in the organization to get engagement and stack the odds for success in your favour. Consider the interdependencies across all departments.
Prioritize brand experience management actions based on your brand strategy, stakeholder interviews, ease of implementation and ROI on your technology spend. Create a step by step brand experience management project plan. Assign accountabilities, timelines and key performance indicators. Celebrate your successes!
Relationship Growth Master Mind
The last step in strengthening your brand power is the execution of your Relationship Growth Flywheel that keeps your brand vision current.
You now have alignment on your brand strategy, desired experience and a step by step plan for taking your brand experience to the next level.
This 5 month mastermind is intended to support your project team in successfully implementing your Relationship Growth Implementation Plan founded in your "Unbeatable Brand Strategy".
It includes best practices for Experience Management Project Implementation (XM PMIs). On completion of the Master Mind, you will have tools in place to systematically drive growth with relationship management.
The scope includes digital engagement and AI tools to:
1. Connect in real-time with your customers with offers
2. Engage your frontline teams in brand experience excellence
3. Personalize your marketing to maximize returns
4. Optimize your team's performance with AI generated alerts and actions.
Realize your Relationship on Relationships (ROR) and get exponential returns on your brand experience management!